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Coaching vs. Counseling: A Personal Exploration

The Modern Father of Life Coaching: Tony Robbins

Tony Robbins, often regarded as the modern father of life coaching, has been instrumental in popularizing the concept through his result-oriented business and coaching processes. My years of both personal and professional experience in coaching have offered me a unique perspective. There’s often confusion about the differences between coaching and counseling, particularly regarding their roles and methodologies. To me, the key distinction lies in coaching’s reliance on a niche-based skill set and a personal journey or proven process that yields specific results for a targeted audience. In contrast, counseling and therapy focus more on healing, emotional processing, mental health disorders, and social support.

Into The Depths of Coaching

My journey with coaching has been multifaceted, having been both a coach and a coachee. I’ve encountered coaches who were essentially salesmen with a superficial grasp of psychological concepts, primarily borrowed from NLP and positive psychology. Others, influenced by Tony Robbins, offered more structured coaching frameworks. I’ve been on a quest to discover the optimal hybrid of therapy and coaching, questioning its structure, ethical and moral implications, and effectiveness for clients. I believe counseling and coaching should be more integrated, with a holistic approach to human beings, combining practical experience with scientifically supported tactics. However, most coaching certifications, in my opinion, are merely marketable badges used as sales tactics.

Triadic Supervision: Convergence of Coaching and Counseling

I’ve worked with counselors who employed both coaching models and the Triadic supervision model. While innovative, I sometimes felt their egos limited its potential. My partner and I are considering triadic supervision for our future endeavors, aiming to blend coaching structures with traditional talk therapy, EMDR, and result-oriented coaching techniques like meditation and consciousness awareness practices, all grounded in an educational foundation.

Systemic Challenges of Counseling VS Coaching

I’ve noticed counselors shifting from trauma clients to retreat-based art therapy workshops, seemingly driven by economic factors and the constraints of the current mental health system. The counseling model seems more driven by insurance than genuine care, forcing many therapists into overwhelming situations with excessive client loads, inadequate administrative time, and insufficient guidance. This often leads to burnout and unethical practices. State-based laws and regulations also limit counseling, pushing many counselors to label themselves as coaches. The coaching business model offers more control and expertise in targeted client areas.

The Future Merge: Integration and Evolution of Holistic Healing

I envision a future where coaching and therapy converge into a “Counselor Coach” role. The coaching model has evolved into a more personal, journey-oriented approach, prioritizing shared experiences and community-driven evolution. Counselors can learn from coaches about structuring client evolution and measuring progress, while coaches should practice responsible and ethical coaching, considering therapeutic frameworks and collaborating more closely with counselors. Both professions need reform and should adopt hybrid approaches that consider the somatic, cognitive, and beyond experiences of humans within diverse real-world contexts.

The Right Guide For Your Journey?

When choosing between a coach and a counselor, consider what you are truly seeking. Just as you wouldn’t go to a soccer coach to learn emotional grounding for a chess tournament, the choice between a coach and a counselor depends on your specific needs and goals.


This blog post reflects my personal exploration of the differences and potential integrations between coaching and counseling, influenced by my experiences and observations in both fields. It highlights the need for a more holistic and collaborative approach in guiding individuals through their personal and professional growth.

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